Scaling creative production for a retail powerhouse.
At a Glance
Walmart turned to Aquent Studios to dial up the efficiency and scale while developing thousands of copy and design deliverables for seasonal and evergreen campaigns along with creative assets for the company's redesigned homepage and app experiences.
Capabilities Engaged
- Account Management
- Copywriting
- Creative Direction
- Design
- Motion Graphics & Animation
- Project Management
Project Overview
Challenge
The Walmart Creative Studio was challenged with a critical but tactical workstream of paid media creative and display advertising, which pulled the focus of their seasoned senior creative team. Additionally, they inherited an inefficient and time-consuming model dependent on hiring, ramping, managing, and turning over temp creative resources to support seasonal work spikes, pulling valuable attention away from strategic priorities. As a result, they sought a fresh approach to delivering this business-critical work.
Approach
As Walmart Creative Studio’s dedicated agency partner, we quickly tailored and scaled a solution that included creative direction, design, copywriting, project management, motion graphics and animation, and account management. We led creative operations, including project meetings, kickoffs, and creative reviews, while integrating directly with Walmart’s tools and workflows for a seamless partnership. This solution offered a modern approach to scalability and capacity, allowing Walmart’s internal team to focus on higher-level priorities, with the confidence that a critical workstream would be delivered at scale, with care and attention to detail.
What We Did
Creative & Content Production
Produced thousands of brand-aligned campaign assets
Created over 5,000 copy and design assets for business-critical paid social and display advertising supporting Walmart’s Halloween, Holiday, and Spring campaigns.
Designed assets for customer-centric, curated digital storefronts that inspire shoppers
Supported Walmart’s 2023 transformation of its homepage and mobile apps with event-based asset kits, including event emails, CRM banners, event push notifications, tile takeovers, and merch modules.
Supported and enhanced Walmart's defined visual identity and brand voice
Created captivating advertisements that seamlessly incorporated products and campaign identifiers. Ensured a uniform approach to all campaign elements.
Creative Operations
Designed and implemented a creative operations model as a seamless extension of the Walmart Creative Studio
Managed complex workflows between several Walmart business units, their internal creative studio, and the Aquent Studios creative team. Embedded within Walmart’s workflow tool and processes, including a unique review process with marketing and business stakeholders.
